On the Edge of Normal
Identity System Design for 2019 RISD MFA Graphic Design Biennial
The 2019 MFA Graphic Design Biennial responds organically and generously to work from the past two years like a string of acronyms. We named the show “OtEoN — On the Edge of Normal” to exaggerate the curatorial gesture, collapsing the many facets of graphic design into one.
Throughout the curation and identity design process, we refrained from predetermining the “not normal,” instead, we strived to create instances for the work to intuitively speak for themselves.
Restrained by a budget limit ($0), the act of abbreviation carried into devising cost-effective collateral materials. Many breakthroughs were made largely thanks to the looming budget and time constraint: We developed a Modular Poster Display System that only required free printing on letter and tabloid sized color papers. We also eliminated the need to put up wall labels in the gallery; instead, catalogue booklets were designed for navigating the exhibition. Motion graphics also performed an essential role in amplifying the acronyms and broadcasting the show on various platforms. “OtEoN” was not only a showcase for what’s been done, but it also functioned as a testing ground for new approaches to exhibition and identity design.