During my time as a motion design team lead at Datadog, one of the key long-term projects I owned was the continued evolution and production of product marketing videos for new Datadog products and features — medium-length, highly polished 2-3 minute videos featuring intricate info design, tech visualizations, and product messaging. These videos often serve as prospects’ first introduction to Datadog features, shown often through sales motions and on product web pages. 

Over the course of 3 years, I project-led the scripting, production, and design process for this series; while continuously evolving the visual look to account for executive feedback, keeping them current with the brand and product updates. This involves collaborating directly with PMs and Product Marketing teams to distill technical concepts into clear, well-crafted animation; oversee and review creative copywriting; and directing a team of animators to consistently turn technical, fast-changing product features into clear and visually compelling marketing assets.