Partnering with Datadog’s industry solutions marketing team, I led the pitch and development work for a new series of explainer videos. Starting off with a pilot episode, and ending with 4 total videos as part of this  ad campaign advocating the adoption of Datadog as an all-in-one observability solution across key industries.

My involvement includes identifying the marketing need for this series, working with the industry marketing team to develop a scope and brief, and spearheading the design direction and narrative flow together with a motion designer. The result is an engaging, well crafted video ad campaign tailored for executive audiences like CTOs and CEOs, driving conversions and product sign ups.